Press Kit

Geoff is a solo indie developer who builds simple, focused iOS apps under the Low Effort Apps brand. He works a day job and vibe-codes on the side — using AI as an engineering partner, not a magic button. Every app follows one rule: do one thing well, then stop. No feature creep, no dark patterns, no subscriptions extracting value month after month.

He writes about the process — the wins, the dead ends, and what vibe-coding actually looks like when you're honest about it — on Substack.